It may sound strange for an image consultant who harps on the importance of wearing proper colors to say that color is a secondary factor when it comes to makeup application.
But the primary focus for applying makeup is NOT ‘applying color to the face’.
The primary considerations should be these points:
Use Makeup To Define and Give Shape To Your Facial Features
Eyes, for example, usually need more attention than other areas. The goal is to have your eyes look deep-set and slightly almond-shaped (tilted slightly upward at the outer corners).
Applying a medium to dark shade of eye shadow in the crease will make your eyes look deep-set. Smudge it gently in an upward direction at all the edges so it looks like a natural shadow. To make your eyes look almond-shaped, make the eye shadow color darker at the outer corners of the eyes and smudge it slightly upward and outward.
Brown is a good color choice since it is the most natural-looking. Dusky purples with brown undertones are also natural-looking. Avoid green, blue and turquoise eyes shadow, as these colors shout ‘makeup’ and are have an amateurish look.
The face should be your main focal point, and a bit of color on the lips ensures that this will be the case. Ultimately, the only place on the face where ‘discernible color’ looks natural is on the lips.
Since the beginning of time, women have stained their lips with berries, and ‘cherry red’ lips will rarely ever look ‘too made up.’ Turquoise eyes, on the other hand, may.
Use Makeup To Play Down Or Camouflage Features That Are Imperfect
Smooth or even out facial color, so that furrows, under-eye circles, and other unwanted ‘contours’ are smoothed out.
When the correct foundation color has been chosen, it’s possible to use makeup very sparingly. For example, someone who is twenty may only need foundation under the eyes, while a thirty-year-old may require foundation under the eyes and as far down as the furrows around the cheek area.
Most often, the area above the lips is paler than that of the checks, which tend to be somewhat pink. As a result, this color difference draws attention to the furrows alongside the cheek.
Furrows disappear with even a minimal amount of makeup as long as it’s the right color. Most often, you’ll know your foundation color is correct when you apply it to the under-eye and cheek area and it ‘matches’ the skin color on your forehead.
More often than not, however, the foundation is in the wrong color and ends up looking like a mask.
The best makeup gives the impression that you have ‘perfect skin’ rather than ‘perfect makeup.’ #BLAH_BUSTER ON INSTAGRAM
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Also, explore the shop, subscribe to stay in touch, and email me anytime with questions or suggestions. -Tatyana